Creative Direction and brand redefinition for Mariona Vilanova, one of Europe’s most recognised facialists. The project refines the brand language into a more aligned and coherent expression of its essence, translating its philosophy into a unified visual system. This included the redesign of the logo, packaging, spatial signage, and digital communications, alongside the development of a comprehensive style guide to ensure consistency across all touchpoints.
Web design by Natàlia Pàmies, art direction of the photos by Valeria Vasi, photos by Kamila Solarz.
Creative Direction and brand redefinition for Mariona Vilanova, one of Europe’s most recognised facialists. The project refines the brand language into a more aligned and coherent expression of its essence, translating its philosophy into a unified visual system. This included the redesign of the logo, packaging, spatial signage, and digital communications, alongside the development of a comprehensive style guide to ensure consistency across all touchpoints.
Web design by Natàlia Pàmies, art direction of the photos by Valeria Vasi, photos by Kamila Solarz.